The summary in Brand and Positioning of Victoria’s Secret

Victoria’s Secret is the greatest brand loyalty among consumers influenced by style. This brand gave the most importance in promotion for example; every advertisement will have sexy supermodels to be presenters. Furthermore, it had attractive pictures by top-notch photographers. In addition, it managed annual fashion show to launch new produces. More importantly, it had the good marketing strategy was Victoria’s Secret Direct (catalogue and the internet) were symbolized of Victoria’s Secret brand image. I quoted the statement from the article Victoria’s Secret “The Limited, Inc. viewed Victoria’s Secret as a “360-degree” brand, using a comprehensive marketing strategy to connect its retail, catalogue, and web sales.” This statement showed if we want to be the one, we should be complete.