I analyze three main points that make Pepsi is favorite of consumers.
Firstly, Advertisements of Pepsi touch the heart of new generation. Additional, Pepsi creates easy remembered slogans and wins consumers’ heart.
For example, Pepsi is the best and Pepsi is the taste of new generation.
Secondly, Pepsi makes a concept of very advanced or future drinking. Hence, buyers feel smart, look up-to-date when drink Pepsi. On the other hand, if you choose Coke, you look too old.
Thirdly, images of Pepsi that they’re updated all the time. Pepsi changes new design, package and campaign to look outstanding and fashionable.
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