There are five strategies that make Pepsi is the number one.
The first strategy, Pepsi will research in new generation behavior by talking with target group, trend setter and blogger.
The second, Pepsi will produce advertisements use only in Thailand by using concept global concept to apply with them.
The third, Pepsi creates various activities on website pepsithai.com.
Next, Pepsi realizes in the lifestyle of teenagers. Therefore, Pepsi arranges two activities for new generation that are a contest compose songs with computer and play extreme sport.
The last, it is the first time of Pepsi that have a contest design packaging by Thai people.
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